Empowering Diverse Founders for a Brighter Future

BLING Capital believes in the transformative power of diverse perspectives within the business landscape. Established in 2022 and based in Sweden, this investment team is dedicated to uncovering and nurturing the potential of underrepresented founders who often face barriers in accessing traditional funding networks. Their mission centers around partnering with innovative entrepreneurs ready to create impactful, scalable solutions in large global markets.

The firm’s investment philosophy is both simple and powerful: BLING Capital is committed to investing in teams that include at least one underrepresented founder and actively seeks out groundbreaking ideas, regardless of where they are in their developmental journey. With initial investments ranging from 100,000 SEK to 1 million SEK, BLING Capital prefers to come on board early and remains a steadfast long-term partner throughout the entrepreneurial journey.

Backed by a network of top entrepreneurs and global investors, BLING Capital aims to serve as a catalyst for social and economic change by ensuring that no talent goes to waste and that equal access to opportunities is provided. From creating innovative home installations to developing AI-driven solutions for better student health, their diverse portfolio reflects a commitment to sustainability and innovation.

At its core, BLING Capital views its investments as meaningful partnerships, placing the founders in the driver’s seat while offering support and guidance along the way. The firm is dedicated to fostering long-term relationships that empower the next wave of visionary entrepreneurs, encouraging them to turn their extraordinary ideas into reality.

BLING’s founder Deqa Abukar sees entrepreneurship as one of the keys to social change. By supporting businesses in socioeconomically disadvantaged areas, she demonstrates how increased diversity in the business sector can counteract violence and exclusion.